Nortel Web site
This international communications company needed a Web site to promote a new business product, Software Communications System (SCS). Using the branding developed by Titanium and working closely with Nortel techs, I created copy that nailed the messaging and struck the right balance for an informed but not necessarily technical audience. View sample pages (pdf)





NVC Mediation Web site
The clients, long-term practitioners and teachers of NVC Mediation, were ready to launch a business based on their own techniques for teaching NVC—techniques they had spent a decade refining. Their marketing/business development team, comprising Jandro Levins, Mitch Anthony, and Laurie Breitner, brought me on board to develop a fully realized copy platform and then write the copy for a new Web site. I executed new messaging for the clients’ multiple audiences and brought clarity and
consistency to existing copy. View home page





Chroma print ad
FreshJones Creative asked me to write this print ad for their longtime client Chroma, a Vermont-based manufacturer of precision optical filters used in scientific research around the globe. For a campaign celebrating its 20th year in business, Chroma wanted to thank its customers while highlighting the stunning images taken through microscopes equipped with their filters. View (pdf)














CHD annual report
CHD, a large human services organization, had just undergone a rebranding by Radwell Communication by Design. The annual report introduced the new look to the public, and CHD wanted a new tone to go with it. I tapped the positioning study for on-message headlines, and I cut back on the usual jargon to create a more readable and more persuasive piece.
View report (pdf)





Storey Publishing brochures
For Massachusetts-based Storey Publishing, I wrote a series of brochures aimed at book buyers. Storey has long specialized in practical how-to books for independent living in harmony with the environment, putting it at the center of the DIY movement. I especially enjoyed writing up the horse book, and I plan to acquire the herb book! Click the images to read the copy (pdfs).














Studio Helix
A startup holistic physical therapy and fitness studio needed marketing materials and Web copy that showcased its unique approach. As part of the Titanium team, I assisted in the development of the brand and the initial advertising materials, including the sandwich board at right, which alerted passersby to the studio’s top-floor location (design by Anja Schutz). For the Web site, I designed a navigation scheme and wrote content that drove home the primary messaging, communicating a highly professional yet warm environment.

Editing